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| Corporate
Information : Corporate Responsibility > Building community trust |
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In our efforts to enhance stability in the operating environment, we recognize that people are a significant part of this environment. Individuals, families, the young and the old, benefit most in an integrated and tolerant society. We therefore make this a priority in our approach to Corporate Social Responsibility. |
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| Social Issues in a Connected World |
The social environment today is greatly impacted by the growing prevalence of technology and the Internet. While this may help to connect people and eliminate geographical barriers, it has also resulted in a digital divide and an intergenerational gap that could strain the social fabric. It is within this context that Maybank will promote a more inclusive society with healthy family values in Singapore.
Our efforts in social investment will focus on the impact of technology at the individual, familial and societal levels. There will be two fronts to this :- |
- Promoting the use of Technology as a Positive Force
We believe in leveraging on the positive effects of technology for the greater good, such as tech initiatives which :
a) help to make lives better, especially for the elderly and the less fortunate
b) close divisions within society
c) facilitate learning and communication
d) create more opportunities for families to bond
Technology as a rallying force to strengthen bonds in society – The Youth Bank by Maybank
Maybank is currently the naming sponsor of the Youth Bank by Maybank, an initiative by Heartware Network. This is intended to be a “central bank” where volunteer hours are logged, which can in turn be further exchanged for gifts in kind or cash to charities. The sponsorship will build the technological platforms to actively drive volunteerism amongst youths through the Youth Bank portal, email, SMS, MSN and a Call Centre.
As youths become more entrenched in virtual communities through the Internet, Youth Bank by Maybank will engage them through the same familiar platforms to care more about community issues in the real world, and extend care and concern towards displaced members of society who often lack familial support.
Bridging the Digital Divide – The Inspire Fund
Maybank places great emphasis on the educational needs of the young. With computers and the Internet becoming an integral part of the Singapore classroom, students who cannot afford computers and Internet access become severely disadvantaged.
To this end, Maybank is the first financial institution in Singapore to adopt the Inspire Fund, a programme by the Infocomm Development Authority (IDA) to help financially-needy students acquire a basic computer with Internet access. Applicants earn a computer by putting in a certain number of hours of community work. The programme is unique in that it provides financial assistance whilst promoting self-reliance.
- Addressing the Negative
Social issues may arise from negative effects of technology, and these need to be addressed. Maybank is currently part of a global initiative to fight child pornography on the Internet. We will also work towards bridging the digital divide and the intergenerational gap arising from society’s move to embrace technology.
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| Sponsorship Requests |
Maybank’s corporate social responsibility (CSR) efforts focus on family and social issues in the context of a more fast-paced and connected world as a result of technology. It aligns with the Singapore government’s aim to forge a digitally inclusive society so that everyone can cope with the challenges of the digital world.
Donations & Sponsorships (excluding marketing sponsorships)
We will consider donation requests or sponsorship proposals for projects that are relevant to our CSR focus.
Relevant proposals will be further assessed according to the following: |
- Use of donated/sponsored funds
- Impact of project on beneficiaries
- Mileage of project in the community
- Opportunities for staff volunteerism
- Acknowledgement platforms and publicity opportunities
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We do not support projects that are political or religious in nature, or that support an individual. Please email sponsorship requests that meet the above criteria to maybank@maybank.com.sg for consideration. |
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